To Form A Strategic Partnership With Focus On AI – Enabled Business Solutions

MC Crenergy & 3ntity Partnership For DATANORY Digital Ecosystem


Date: 31 March 2023

MC Crenergy Sdn Bhd (“MC Crenergy”) a leading software solutions provider in Malaysia, and 3ntity Sdn Bhd (“3ntity”) a supplier of cloud software for small and medium sized enterprises (SMEs), today announced an exciting strategic partnership incorporating the specialisation of both companies’ product and solution lines to deliver more tailored and effective solutions which offer addition benefits for their clients across 12 countries.

This strategic partnership marked the first time for these two parties to work together in a landmark collaboration in the industry. Under the partnership, MC Crenergy’s cornerstone DATANORY Ecosystem, which includes solutions for Salesforce, Distribution, and Merchandising, Trade Promotion, Promoter Management and AI technology; would be powered by and seamlessly fused with 3ntity’s cloud accounting software. 3ntity would then cross-sell its AI-powered DATANORY solutions to its clientele as part of their digitalisation drive.

The integrated ecosystem is deemed to be one of the most powerful and unified business solutions system yet, delivering exceptional performance and processing power, helping corporate leaders and retail giants save time, reduce redundancy, and eliminate errors with REAL-TIME DATA & INSIGHT.  With comprehensive and ultra-effective system in place, DATANORY under the support of 3ntity, will offer a strong and powerful hub ecosystem that connects, records, and keeps track of the data from various departments including Accounting, Warehouse, and Sales to iron out any discrepancy in sales & supply chain record.

Data Optimisation

Data Optimisation is also one of the goals of the strategic partnership, whereby the system is designed to turn company’s data into a set of insights with the goal of helping business owners make more informed and profitable decisions. This allows management to forecast business, market demand, strategy plan, and overall make better decisions driven by powerful insights and information.

By joining forces, MC Crenergy and 3ntity underscored their commitment to providing SMEs with the best-in-class business solutions, to increase operational efficiency, optimize risk management, and make better-informed decisions and drive business growth in today’s highly competitive market.

DATANORY Business Intelligence & AI Dashboard Insight
DATANORY ECOSYSTEM Business Intelligence & AI Dashboard Insight

Vision Of Decision Makers

Chong Ming Chuan, CEO of MC Crenergy, said, “With this strategic relationship, we fast track our acquisition of SME client base, which accounts for over 90% of all companies in the territories we operate in. 3ntity solutions, support infrastructure, clientele just accelerate our progress.”

Han Kho, the Director of 3ntity had this to add: “Our cloud solution is versatile, easy to use, and ready to integrate with powerful solutions, such as those from MC Crenergy. The resultant solution will have stronger analytic capability and new powerful features, especially via emerging technologies such as ChatGPT.”

According to International Data Corporation (IDC)’s latest Worldwide Artificial Intelligence Spending Guide, the AI market is expected to grow to $49.2 billion in 2026, with a CAGR of 24.5% from 2021 to 2026, with the spending in Asia/Pacific on Artificial Intelligence (“AI”), including software, services, and hardware for AI-centric systems.

About The Company

MC Crenergy

MC Crenegy specialises in FMCG, retail, merchandising, and supply chain solutions. It has a global client list with over 5,000 active users across 12 countries, including Shell, Tesco, Carlsberg, Danone, AstraZeneca,  JTI, Julie’s, Tohtonku, Metro Kajang, EITA, Technip, etc. Its cutting edge DATANORY ecosystem is known as being one of the best in its class and adopted by many industry and corporate leaders. Headquartered in Puchong, Selangor.


3ntity focuses on SaaS solutions for SMEs, as well as bespoke solutions for clients in automobile, utility, manufacturing industries and executive educational ourses for various fields such as Human Resources, Taxation, Financing, Corporate Law, and Employment. Their benchmark FAV365 system is a cloud business software suite favoured by many successful business leaders locally and abroad. The company is headquartered in Puchong, Selangor with a branch in Kuching, Sarawak.

LinkedIn : MC Crenergy | Datanory | IT Solution Provider

Updated On : 18th Mar 2022

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