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Over 12 countries worldwide with more than 5,000 users
A leading software developer and service provider with MSC Status
Provide a Digital Transformation Journey and cost-effective solutions for every clients
There are wide range of businesses we have worked with, both regional and international, and we’ve developed strong relationships and an outstanding reputation with many of them. As a result of long-term partnerships with our loyal clients, we consistently deliver our innovative technology and high-quality work to make efficiency of our client businesses with our customized software.
Success Story
Since 1970, JTI has been one of the leading tobacco providers in Malaysia, a top market for JTI in the Asia Pacific region. JTI works with a network of local retailers to distribute their products nationwide in Malaysia.
The Challenge
As with any company dealing with high volume of sales, JTI required a more streamlined and systematic process to monitor sales, inventory, and retailers. MC Crenergy took on the project with an aim of offering a cohesive and reliable system for JTI. Several functions of Datanory were recommended for this project.
Solution
MC Crenergy began with an analysis on JTI’s existing DSD system. Enhancements were made to ensure the system automatically records all stages of sales process, includes tracing sales contacts that have been made by their distributors, for the purpose of proper following-up. Proper system is in place to ensure that sales efforts are not duplicated, offering a more unified form of communication to retailers.
Benefits
With Datanory system as support, JTI has grown tremendously and retains its position as a market leader even in a landscape of a volatile market. In the age of digital transformation, JTI has seen massive improvement in the operation side and an increased visibility in the inventory movement, both of which contributed to the overall efficiency of the organization.
With constant personalized consultation, unlimited support, and flexible application enhancement; JTI is able to reduce manpower, lower expenses, and raise productivity all in the span of the same time. Consolidating daily transactions from all distributors and minimizing abuse and fraud cases, which were tedious and time-consuming in the past, have become an ease.
Improvement is also seen in the sales force division. Management is able to accurately devise a more impactful sales strategy with the information available. In one instance, JTI was able to carry out a product launch successfully due to smart demographic and geographic targeting. To do this, JTI has received more 100 reports throughout the project duration.
JTI also gains better control of its distribution channels. With the knowledge of distributor’s sale in place, the company is able to implement better, more effective strategy to improve or change the promotion in order to achieve certain goals.
JTI has faced plenty of challenges and business needs throughout its year of operations. With this mind, an improved version of PNL system was established and interfaced with DSD system to ensure both systems are synergistically benefit the organization. The PNL system was conceived to help JTI’s distributors manage their financial activities (JTI assets and facilities) more efficiently. The system also functions to help reduce workload in compiling profit and loss record.
A streamlined record of income and expenses will be available in the system for sharing internally with other departments such as Sales, Account, Logistics, Marketing and etc. The integration of various data source was made easy with the help of professional consultants who were to guide the company along the way. A more streamlined data source offers the company an improved processing time, reduced workload, and an increased in data security and accuracy.
Again and, with the support & digital solution provided by MC Crenergy, JTI able to overcome various challenges and improve on issues that weighed down on the growth of the organization.
Success Story
Danone is a market leader and the top manufacturer for infant and child nutritional products in Malaysia. In an increasingly volatile and complex environment, Danone strives to strengthen its model of growth through efficient resource allocation, effective cost optimization, and finding a balance in managing the short, mid and long-term horizons with suitable digital solutions.
The Challenge
Difficulties of consolidating and generating reliable reports from various sources.
Solution
MC Crenergy was engaged to enhance the existing business reports and provide consultation to improve a range of hands-on workshop for Danone’s IT department. Danone put its trust on MC Crenergy to provide valuable consultation especially in handling highly challenging local and regional projects.
Benefits
Thanks to Datanory’s support, Danone has enjoyed incredible improvement and greater efficiency in the company operations and reporting system.
A unified e-claim system was implemented to ensure offices from Malaysia, Singapore, India, and China were able to share the technology in a more efficient manner. Staff from different regions are now able to make claims on the spot and have approval done with minimal and less manual work involved. This way, Danone is able to save tremendous amount of time, and reduce costs stemming from human errors.
Danone’s sales and operation reporting system is further strengthened to give a competitive edge to the market leader. With a new system in place, all data are visualized in a single platform that allows management to quickly see the performance reports in just one simple analysis. The system was fortified with machine-learning capability to ensure that it continuously improving and able to dispense more meaningful data as time goes by. The new system will service the operations of Danone in countries such as Malaysia, Singapore, Indonesia and Japan.
MC Crenery was also tasked to improve on Danone’s merchandizing app. The app was aimed to capture information such as the product’s market selling prices, location stored and stocks status in order to understand their product’s position in the real market (site/retailers). With the capability of Datanory’s merchandising feature,, more accurate insights can be gained in shorter time to help develop more precise marketing strategy, and set supplies schedule.
MC Crenery was also responsible for oiling the connection between Danone and its customers by providing a system that effectively bridges between the two. The system allows Danone to define the sales promotion, contracts and trade terms between their customers, and also the approval process
Success Story
AstraZeneca is a global leading, innovation-driven, integrated biopharmaceutical company. MC Crenergy has developed an integrated Business Information System to replace AstraZeneca’s legacy sales system to vastly improve on the predecessor’s functionality, user experience, and to reduce the support personnel workload. The system in place is ODYSSEY – an Integrated Sales Intelligence System.
The Challenge
The operation processes & sales performance were bogged down by an inefficient system.
Solution
System environment improvement and new enhancements to streamline operations, increase efficiency, and provide accurate forecast.
Benefits
AstraZeneca benefits greatly from the new system in place. Sales performances and operations have experienced a more efficient, streamlined improvement, with better grasp and control on sales planning and events execution. A more concrete planning by sales team can be carried out using the Sales Force Territory Maintenance Module to ensure all geographical areas are covered and served. Sales team is also supported by an array of modules including the Sales Analytics Module (BI, SSAS), Sales Target, Forecast and Budget Maintenance Module, General Sales/ Invoice Entry Module, Import Sales Data from 3rd Party Distributor to ensure their daily operations are smooth and uncompromised.
An Event Management Application (EMA) *refer to Datanory TPMS features*, elevated AstraZeneca’s planning and execution of events, exhibitions, and seminars. EMA also allows users to create new event, allocate budget, approve process, manage invitations, handle speaker contract, print visitor tags, and capture visitor attendance.
Success Story
Sangla Foods Sdn Bhd is a leading FMCG distributor specialising in premium imported goods in Malaysia. Sangla carries more than 20 world-renowned brands to meet consumers’ ever-changing needs and demands. These brands are then supplied to grocery chains, supermarkets and hypermarkets across Peninsula and East Malaysia. Sangla’s aim is to maintain an excellent partnership with its trade partners.
The Challenge
Managing a web of trade sales activities located at different regions, each involving high resources.
Solution
MC Crenergy carried out backbone operation that provided a sustainable solution to Sangla. The system was aimed to enhance operations, minimise cost, and make more efficient use of the budget for trade sales activities.
Benefits
Sangla benefits from being able to plan more efficiently with the Promotion Management System (PMS System) in place. Activities related to promotion roadshow campaigns and gift mechanism can be integrated seamlessly with the periodic promotion price into an ERP system to ensure better communication and planning. The system cuts down manual labor and frees up manpower to handle matters that are truly matter.
Sangla’s sales force is strengthened with the integration of new system. Now, promoters are able to track sales, attendance, claims and market intelligence information during roadshow, and eventually calculate the P&L for the overall promotion campaign.
Success Story
Tohtonku Sdn Bhd is a renowned manufacturer and distributor for more than 15 major brands under its wing. These include Nanowhite, Follow Me, Nutox Oxyfusion, Ubermen, A’laisyah, Can Can, Everyday, Koolfever, Ammeltz, Sawaday, Saniplast, Seirogan, ARS, You&Me, Rainna and King Kong. Tohtonku has since progressed from a homegrown name into a multinational brand. Tohtonku products are shelved all over Asia including Japan, Hong Kong, Singapore, Thailand, Indonesia, Myanmar, Brunei, Pakistan and Sri Lanka.
The Challenge
Complications in managing multinational product brands for daily trade sales operations.
Solution
MC Crenergy developed the Sales Force Automation (SFA) System (refer to Datanory SFA features), an end to end presales operation solution, that allows Tohtonku to manage their daily general trade sales operation more efficiently.
Benefits
Tohtonku is able to maximise their operation efficiency with a new system in place. Various operational force is strengthened including stocks management, products returns and exchange, credit management, and route planning. Each and every arm of sales is fortified with integration of sales system to allow sales force to focus on what’s important: their customers.
SFA system consistently generates highly accurate dataset allowing Tohtonku to precisely make accurate sales forecast and maximise their business performance.
Success Story
Technip is a world leader in project management, engineering and construction for the energy industry, particularly in the oil and gas sector. Technip has a huge number of employees holding a vast array of role, each working towards achieving the company goals.
The Challenge
Challenge of monitoring employees’ working schedule for different geographical location and department and roles.
Solution
The Time and Attendance Management System (TAMS) *refer to Datanory TAS features*, was developed by MC Crenergy for Technip. The system was also integrated with the Johnson Control’s P2000 Security Access System.
Benefits
Improvements were immediately experienced in various departments of Technip, particularly the Human Resources and Accounting, since the implementation of the system. Managing staff’s performance and activities is an ease now with the system in place, and this cuts down manual labor for Technip.
The TAMS system was a vast improvement over the Eita TAMS in terms of flexibility and adoptability. The comprehensive system supports the calculation of flexible working hours such as mobile worker or sales team. It also produces a report that highlights any unusual activities or transactions to alert the corresponding HOD to take the needed action. The system has function that supports comprehensive overtime calculation or formulas and also full range of productivity reports for analysis such as attendance summary, late attendance, Badge Activity, overtime and more.
Success Story
MAXimas Logistics is a highly respected specialist in the design, implementation and support of integrated software solutions for logistics sector in Australia and Malaysia. The company is a leader and respected brand by its peers in the field.
The Challenge
Lack of a comprehensive solution and digitalization to monitor operation & business.
Solution
MaxConnect is MC Crenergy’s customized system for MAXimas. MaxConnect is a cloud-based, multi-tenant system designed with capability to replace the client’s existing server to elevate the company business roadmap.
Benefits
To successfully develop a tailor-fit system for MAXimax, MC Crenery consulted the company with suitable product architecture and software framework design by understanding their needs. A new software framework leverage was then created on Microsoft latest MVC technology for MAXimas development team.
MaxConnect offers a fully comprehensive solution to help MAXimas oversee operation more efficiently, so that split-second decision can be made with accurate information always be made available. MaxConnect is designed to offer seamless integration with business process components for quick adaptation. The app is easy to use, with clear, friendly user interface that harnesses the latest web technology.
Success Story
Eita is one of market leader to provide elevator, escalator service, power equipment, cabling system and many more. EITA is committed to offer value-added products and solutions for the market.
The Challenge
Laborious and time-consuming process of managing and overseeing staff productivity and performance.
Solution
MC Crenergy has developed a web-based Time and Attendance Management System (TAMS) *refer to Datanory TAS features* that integrates with BOSCH Security Access System.
Benefits
With the new system implemented, Eita has seen an improvement in workforce productivity. Human Resources department benefits greatly from the integration of the system with group payroll.
Errors stemmed from human labors, which persisted before the implementation of the system, have been reduced significantly. The system supports multiple shift configuration, comprehensive user profiling to meet different operating hours, built-in online overtime approval workflow, auto-configuration of staff productivity, full range productivity reports such as attendance summary, late punch-in, overtime calculation, and more.
Success Story
Perfect Ware is the supplier of Kitchen Wares to Hypermarkets such as Jusco, Tesco, Giant & Carrefour. The brand name is synonymous with quality product and good service, and the brand enjoys good credibility and reputation among its supplier chain.
The Challenge Difficulty in streamlining of goods returns management.
Solution With the existing Purchase Order Management System (POMS), MC Crenergy has delivered a customize middleware application that integrates seamlessly with POMS and customer return to vendor list from a B2B web portal into UBS accounting system.
Benefits Perfect Ware is able to up its competitive advantage through streamlined returns management. The process of returning a product has been made simpler and this greatly both Perfect Ware and its customers. The system is boosted with master integration data allowing quick and easy access from one place. With UBS direct integration, Perfect Ware was able to save on manpower and efficiently improve processing time by 20%. By automating end-to-end integration, data accuracy is improve and this leads to time saving and increased productivity.
Success Story
Julie’s is an international, award-winning biscuit brand sold in 80 countries across Asia, Australia, and New Zealand. Founded in Melaka, Malaysia, and marketed as Julie’s since 1985, the brand undertook its milestone rebranding campaign in 2020.
The Challenge
Many Industries facing challenges in operations when their business expanding. Most of the big player understands that real-time information is the key to tackle the internal issue as well as able to respond fast to market opportunities and risks in order to sustain a profitable business in the competitive industry. For Julies, our client clearly understand that technology plays a significant role in streamlining operations and boosting overall performance and output. As the laborious and time-consuming process will slow down the operations while also increasing the business risks. As such, Julies embark on their first digital transformation journey with MC Crenergy to improve the efficiency of their sales operations and tackle operational issues such as sales activities, inventory, and market expansion.
Solution
DATANORY Salesforce Automation helps Julies to optimise their sales operations process, handling the rural market, effectively manage their aging invoices, minimise oversell to retailer and prevent high volumes of good returns from their customers. DATANORY system also allow Julies to make better decisions by adopting the fast and accurate data from the system.
Benefits
Julies gains the full visibility into their business. As a result, Julies able to streamline their sales processes, inventory and risk management, and rapidly expand their market share.
Success Story
Yuen Tung using premium ingredients and patented technology in producing a wide variety of traditional fresh and dried noodle dishes. Their products are being well received not only by Malaysian consumers but also consumers from other countries such as China, Singapore, and Vietnam & continue to grow.
The Challenge
As Yuen Tung expands, they’ve realized there’s more to success than just boosting sales. In today’s digital era, not embracing digital processes means missing out on significant growth opportunities. The traditional way of handling business, heavily reliant on labor and manual work process, becomes a challenge as the company scales up. Maintaining consistent operations across different departments becomes a puzzle, and the management is concerned about rising operational costs and overheads. Moreover, relying on manual processes creates challenges in properly tracking sales order data and inventory information. Poor data management which often leads to data discrepancies and loss of inventory, as well as causing delay in delivery. To address these issues and ensure seamless operations, adopting digital solutions has become not just an option, but a necessity. It’s the key to ensuring smooth operations and securing Yuen Tung’s success in its ongoing growth journey.
Solutions
DATANORY Salesforce Automation (SFA) has completely transformed Yuen Tung’s sales operations.” It enables salespeople to deliver better service to customers while also ensuring accurate tracking of sales orders. Meanwhile, Admin and management also receive full accessibility into warehouse stock levels and sales performance with only a few clicks.
Benefits
By adopting the fast and reliable data, DATANORY SFA helps Yuen Tung to make informed decisions, better plan their inventory and sales activities . Moreover, admin have better control on the inventory movement and stock level and prevent losses and data discrepancy. It’s also improve the overall performance of their sales operations.
Success Story
Suntory Beverage & Food Malaysia Sdn. Bhd (SBFM). They have charmed millions of consumers over the course of decades, leaving a lasting legacy that has satisfied Malaysians. As a vital component of the Suntory Beverage & Food Limited (SBF) group of companies, Suntory Malaysia (SBFM) was founded in 2014. The business has established a strong presence for itself in the industry by carefully positioning itself in the global market. Being the owner and manufacturer of Ribena and Good Mood while strictly adhering to Halal regulations and quality control guidelines, two of Malaysia’s most popular drinks, makes Suntory Malaysia strong over the years.
The Challenge
Following their rapid expansion formed by collaborations with up to sixteen distributors in various areas, makes it extremely difficult for Suntory Malaysia (SBFM) to keep an eye on how their products are distributed using traditional means. Because of the volume of sales transactions, there is an increase in complexity and difficulty in connecting the “sell in” and “sell out” processes, which leads to Suntory’s stock level incompatible with the sales order. When the sales order cannot be properly tracked, it gives uncertainty about market demand and sales distribution in specific regions. Without the accurate data, Suntory Malaysia finds it challenging to correctly predict market demand; as consequently, Suntory is unable to improve operations & profits without precise sales forecasting.
Although reaching a larger market is necessary, the lack of an accurate sales forecast has a double-edged effect that delays efficient production scheduling, delivery, & lack of inventory movement control due to Suntory Malaysia’s lack of real-time insights data. Suntory Malaysia’s operational environment becomes even more complex, necessitating an increased level of caution in order to quickly recognise and reduce stock management risks. Furthermore, when manufacturers decide to increase sales and market share, they will work with distributors to develop sales strategies and provide promotions during festivals or special seasons. However, the pain points that come with it are that the investment cost of sales & marketing activities sometimes is way too high which due to Sundry cannot accurately track its distribution sales.
Solutions
In a strategic move to overcome operational challenges, Suntory Malaysia seamlessly integrated the DATANORY Distribution Management System (DMS). Leveraging Datanory’s robust reporting capabilities, distributors now effortlessly generate detailed sales order reports, providing Suntory with a transparent overview of transactions. This automation not only streamlines processes but also safeguards Suntory Malaysia from invalid claims by ensuring accurate and automatic recording of all transactions within the system.
This innovative system has not only revolutionized the traditional method of recording stock movements between industries, such as Suntory Malaysia (Manufacturer) and their distributors but has also emerged as a solution to swiftly address issues related to lost stock. By consolidating this valuable data, administrators gain unprecedented efficiency in report generation. With just a few clicks, they can filter and analyze key elements, facilitating insightful comparisons of different distributors across various regions. This capability empowers Suntory to enhance sales forecasting and precisely schedule production, thereby optimizing their overall operational efficiency.
Benefits
Suntory can monitor the product’s journey and ensure compliance among its distribution partners with the help of MC Crenergy’s Distribution Management System (DMS). Suntory is able to allocate more resources to distributors in higher-revenue areas after identifying them. This not only improves data accuracy, but it also has an impact on future planning, making it more strategic and appealing. Overall, it removed the barriers that stood in the way of Santory Malaysia’s growth.
MC Crenergy Sdn Bhd
No. 200801020316 & No. 821628A
H-5-2, Setiawalk,
Persiaran Wawasan,
Pusat Bandar Puchong 47160,
Puchong, Selangor Darul Ehsan, Malaysia
Email: info@crenergy.com.my
Contact:
(+6) 03 8600 7097 (General)
(+6) 019 277 1628 (Support)
(+6) 011 5550 8388 (Consultant)
Every business has its own culture, procedure, and processes; there is no one-size-fits-all software in the market to fit all unique needs and requirements without compromising on results.
By knowing what clients are facing, their challenges, requirements and expectations, we are able to deliver a tailored-fit, customized solution with a higher success rate, shorter adaptation period, and greater flexibility.
MC Crenergy has the experience and expertise to customize technology that empowers client’s operations. A customized solution that fits client’s needs perfectly, reducing friction and resistance, while promoting greater success in adaptation & business performance.