At MC Crenergy, we are not just a software provider. We are committed to driving digital transformation and empowering our partners through innovative solutions and hands-on support. Recently, we had the privilege to collaborate with Suntory Malaysia in organizing a 2-day, 1-night Mobile Sales Solutions Training Workshop on 28–29 April 2025, our aimed at equipping Suntory’s sales team and distributors with DATANORY DMS (Distribution Management Solutions) & SFA (Salesforce Automation Solutions), it is a cutting-edge digital solution designed to optimize FMCG & Distribution sales processes and performance.

Suntory Beverage & Food is a leading global company with a strong presence across Japan, Europe, Asia, Oceania, and the Americas. Renowned for its rich heritage and commitment to innovation, Suntory offers a diverse portfolio of well-loved brands, such as Ribena and C.C. Lemon that bring delight and refreshment to millions around the world.

This workshop was led by Mr. Jim, Head of General Trade (GT) for East Malaysia & Brunei, who shared the detailed, practical guidance on every module and process within the DATANORY SFA ecosystem. Mr. Jim’s commitment to ensuring every participant understood the full capabilities of SFA was truly inspiring. The comprehensive & hands-on training sessions conducted by Mr. Jim that allowed the sales team to confidently master digital tools to enhance their sales activities, improve planning, and drive better demand forecasting, boosting sales, & inventory control which ultimately reducing wastage.

As Suntory’s trusted digital partner, MC Crenergy’s CEO, Mr. Ming Chuan (MC), alongside the MCC team, provided full on-ground support throughout the intensive training. We worked closely with Suntory’s salespersons, sales administrators, and distributors from multiple regions, ensuring that everyone gained practical experience with the DATANORY SFA system. Our team was actively involved on the training floor, assisting participants during hands-on testing to ensure a smooth learning journey.

This workshop not only strengthened the collaboration and understanding between Suntory and MC Crenergy but also deepened our insight into Suntory’s operational needs and challenges. This valuable exchange of knowledge enables us to continually enhance and tailor our solutions to better support Suntory’s business goals. Beyond the technical aspects, Mr. Jim emphasized the transformational value of switching to a fully digital sales process. By leveraging DATANORY SFA, Suntory’s sales team can now:

✅ Optimize sales route planning for greater efficiency & enhance salesperson performance

✅ Focus on selling monthly Hero SKUs and pre-set promotional items.

✅ Improve order accuracy and eliminate manual paperwork.

✅ Accelerate sales ordering and approval processes.

✅ Align regional sales activities towards achieving monthly targets.

✅ Reduce product returns and wastage through better demand planning.

One standout feature highlighted was the automated promotion validation and inventory checking, which speeds up the order process while ensuring focus on key products. Additionally, the eco-friendly design of DATANORY SFA supports Suntory’s sustainability initiatives, such as the digital catalogues and real-time promotional updates reducing the need for printed materials, which is crucial in a fast-changing FMCG environment.

Thanks to the collaborative efforts between Suntory and MC Crenergy, the workshop was a resounding success. Suntory’s sales force left the training better equipped, more confident, and ready to drive stronger results with DATANORY SFA & DMS. While MC Crenergy is also proud to be part of Suntory’s digital journey and remain committed to delivering technology solutions that empower our partners achieve future success.

Together, we grow stronger through innovation.

Keywords: Suntory Sales, Digital Transformation Journey, DATANORY SFA, Salesforce Automation, DATANORY DMS, Distribution Management, Sales Order Efficiency, Salesperson Productivity, Accuracy Demand Forecasting, Enhance Sales Planning & Inventory Control