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In the fast-paced world of FMCG and F&B, businesses are constantly faced with pressure, having to juggle handling production, fulfilling market demand, tracing deliveries progress, managing data, and sufficing ever-changing retail customer requirements. Technology should simplify all the operational processes, instead of becoming another complication. This is where MC Crenergy’s playing field emerges.
We started off as a small group of determined programmers with shared passion for building great software, growing into a substantial software company in Malaysia. The starting point of our company’s work mainly revolved with clients in FMCG and F&B Manufacturing businesses. Over time, the software we created which mainly centered on resolving FMCG and F&B businesses’ general trades and modern trades challenges proved useful, ultimately making up the DATANORY ecosystem that we have today. However, somewhere down the line we realized what businesses need isn’t just advanced digital tools, they also need solutions catered towards resolving their unique challenges in business, such as sales operations, retail chain channels, outlets & planogram management, inventory movement & control, pricing & trade promotions, market competition & etc. Therefore, our mission became clear: to advance and evolve our existing DATANORY ecosystem beyond its already highly detailed and refined functions by welcoming module add-ons custom features requests which we create and bring to life for the client, then implementing it into our existing ecosystem.
Today, MC Crenergy has evolved into a business solutions service provider from its software beginning, aiding FMCG and F&B businesses to simplify, integrate, and evolve with confidence.
At MC Crenergy, we believe technology should be adapted to the business and not the other way around. We take on an approach of merging innovation, customization, and industry insight to generate tools that make a genuine difference.
Our two main areas of work are:
→ Products: our ready-made software suite built from strings of code woven together from years of industry experience. From manufacturing sales to outlets and analytics, our unparalleled systems’ support of key FMCG and F&B operations are evident.
→ Customizations: our expert team is able to customize features that are built to resolve unique client needs. Upon client requests for unique features or functions, our team develops and incorporates them while also enhancing the standard tools to deliver better & useful results.
With years of experience and expertise, we assist multinational corporations and SMEs in achieving digital transformation, this dual operations model, you can be rest assured with both reliability and innovativeness through the combined traits of customization versatility and evolvable products that have been put to the test and passed with flying colors. Our expertise is evident in real-world collaborations with leading FMCG brands. As an example, one of our clients, JTI, underwent extensive technological modification beginning numerous years ago under a company-wide drive to unify data, streamline processes, and introduce automation across its global operations. From early investments in digital framework to adoption of smarter automation and analytics platforms, JTI induced a strong basis for ceaselessly-evolving operational efficiency and data visibility. As one of their long-standing digital partners, MC Crenergy played a huge role in this journey by implementing our digital platform, which contributed to their ability to obtain better control over their distribution pathways and better visibility over its inventory movement, enabling them to incorporate more effective strategies for promotion alterations based on distributor’s sales information availability. Additionally, FMCG or F&B businesses that utilize our digital platform like DATANORY Salesforce Management System, organizations from the similar sectors they were able to automate all stages of their sales process which also includes tracing sales interactions conducted by their distributors and gain a cohesive view of sales performance from all distributors. Consequently, the digital platform / solutions help the management generate more results-oriented rather than estimation-based sales strategy from real-time statistics rather than delayed, erroneous data, and reduce cases of fraud by salespersons or distributors.
The FMCG and F&B industries are extremely fast moving, with every stage from manufacturing and distribution to retail being of utmost importance.
Typical challenges faced by manufacturers include production & sales planning, stock visibility, and demand forecasting, while that of distributors are handling multi-route delivery management, warehouse & inventory tracking, and outlet coordination. Both are heavily dependent on accurate, live data to make rapid and well-informed decisions.
At the same time, companies also need to strike a balance between general trade, which includes traditional retailers, small distributors, and wholesalers, and modern trade, which includes supermarkets, hypermarkets, and chain stores. Each channel has different sales methods, pricing systems, and operational processes.
MC Crenergy connects all of these aspects with malleable technology that upholds end-to-end operations which help manufacturers, distributors, and retailers work with each other smoothly.
If you’ve been in FMCG and F&B for some time, you’ll know the challenges aren’t merely technical, but also operational and human.
→ Manual follow-ups compromising time efficiency: multiple salespersons urging the same administrator for order updates, price check, stock balance, or approvals, resulting in duplicated work and delays
→ Sales fraud and stock exploitation: As an example, a salesperson misused the promotion package by selling promotional items separately for personal profit, causing misalignment between stock and pricing records.
→ Limited data for manufacturers: with lack of data on sell-out performance, manufacturers struggle to give proof that will convince distributors and/ or retailers to increase stock levels or run collaborative promotions.
→ Fragmented communication between departments: tend to work independently, making it difficult to track production timelines, deliveries, and payment cycles in real time.
→ Discrepancies in data and reporting: many field teams still take on a traditional, manual approach with keying-in data and handling messy spreadsheets, or using legacy system or less modernized system lacking the swiftness and multivariate analysis abilities of AI implementation. This compromises reliability and delays reporting, affecting business decisions.
→ Operational strain in mixed trade settings: handling both general and modern trade requires versatile systems that can withstand different frequencies of outlets visits and order process, credit terms, and trade promotional structures.
Sound familiar? These are the challenges holding your business back from scaling and smooth sailing internally. MC Crenergy’s solutions are designed to resolve these exact issues.
At MC Crenergy, we design comprehensive digital ecosystems that bring every function: from merchandising to sales, warehouse, distribution to retail outlets. Each module can operate independently or as part of a fully integrated suite, providing versatility and autonomy to businesses to scale at their own discretion.
1. Sales Force Automation (SFA)
We streamline field operations through our SFA tools, empowering sales teams to manage sales visits, orders taking process, update outlets inventory balance, collect payments, and sales KPIs tracking, all from a handheld device.
Key highlights include:
→ Route & Visit Planning for productive coverage and GPS-based accountability.
→ Pre-sales Order Management & Promotions with prompt digital orders, discounts, and PWP tracking.
→ Van Sales Management for live stock counts, replenishment and, customers payment
→ Payment & Credit Tracking to monitor customer credit limits and collections.
→ Analytics & Reporting Dashboards for real-time insight into sales performance, route efficiency, inventory movement, shelf turnover, and sales trends forecast.
→ smooth conversion of Sales Orders into Purchase Orders, ensuring that procurement, sales, and production work in tandem.
2. Sales & Production Integration
By connecting sales and manufacturing data, businesses can forecast demands more precisely, reduce overproduction or wastage, confidently display sales data like sell-in & sell-out data, brand owners/ manufacturers are able to convince distributors and retailers in restocking decisions to optimize their sales.
3. Distribution & Delivery Management
We simplify distribution sales channels processes, for both general trade and modern trade through our distribution management system. From sales to warehouse dispatch to outlet delivery, our systems track every movement, ensuring transparency, on-time deliveries, and minimized losses. Features like automated delivery notes, proof of delivery, and route monitoring help ensure that every shipment reaches the right place at the right time.
4. Data Intelligence & Business Insights
Every tap, order, and delivery contributes to valuable business data. Our Artificial Intelligence business solutions analytics morph said data into actionable information by identifying patterns, forecasting demand, and potential risks before occurrence. For example, managers have instant data on which products are selling faster in East Malaysia compared to Penang, and redirect stock before shortages occur. Another scenario would be the system detecting a sudden rise in beverage orders during a festive season, and then alerting teams to increase production or distribution capacity in advance. This provides leverage to managers for they can now make faster, better-informed decisions based on live evidence. In another real world instance, one of Malaysia’s top companies in the production of baby and child nutrition products had integrated AI business solutions into their distribution pathways and manufacturing process, which resolved the challenge of efficiently gathering and generating reliable reports from multiple sources. Aside from just them, many leading FMCG manufacturers and distributors have begun following suit, so as not to get left in the dust by competitors of the same sector.
5. Integration & Customization
Every business is different with their special ways of operation and structure. This is where MC Crenergy’s specialty comes in, as our systems are modular, scalable, and fully integrable, with availability for add-on customs upon requests. DATANORY platform is able to connect in an uninterrupted manner with accounting, ERP, and supply chain systems, adapting to the workflow of each client. Whether it’s a new feature, interface redesign, or full-scale automation project, we customize to fit the FMCG business needs.
The benefits speak for themselves:
At MC Crenergy, we have evolved from programming to problem-solving consultant. MC Crenergy’s expertise is evident in the continued honing and sharing of our near 2 decades worth of experience-based knowledge and skillset, through panelist sharings such as MIFB 2025, exhibition partner role in MATRADE Export Day Selangor 2025, and networking activities in events such as the PJ Startup Festival 2024.
Whether it’s a standard or customized system, our DATANORY Ecosystem solutions empower every aspect of the FMCG and F&B industry, spanning both general and modern trade.
Because for us, software isn’t just a tool; it’s an evolvable ecosystem to propel businesses to run at their peak potential.
When your modules are modified to suit your missions, efficiency becomes effortless.
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MC Crenergy Sdn Bhd
No. 200801020316 & No. 821628A
H-5-2, Setiawalk,
Persiaran Wawasan,
Pusat Bandar Puchong 47160,
Puchong, Selangor Darul Ehsan, Malaysia.
Email: info@crenergy.com.my
Contact:
(+6) 03 8600 7097 (General)
(+6) 019 277 1628 (Support)
(+6) 011 5551 8838 (Consultant)
Every business has its own culture, procedure, and processes; there is no one-size-fits-all software in the market to fit all unique needs and requirements without compromising on results.
By knowing what clients are facing, their challenges, requirements and expectations, we are able to deliver a tailored-fit, customized solution with a higher success rate, shorter adaptation period, and greater flexibility.
MC Crenergy has the experience and expertise to customize technology that empowers client’s operations. A customized solution that fits client’s needs perfectly, reducing friction and resistance, while promoting greater success in adaptation & business performance.
